Xiaomi announced their initiative to group up all their smart home devices/accessories into one group called Mi Ecosystem. Here is what they had to say:
Xiaomi just announced our sub-brand called Mi Ecosystem—a collective brand that houses our products manufactured by Xiaomi’s ecosystem partners.
Some of these products are already very near and dear to our Mi fans, like power banks, Mi Band, Mi Air Purifier, and more. Here are fast facts about Mi Ecosystem:
– 55 companies comprise Mi Ecosystem, 29 of which were incubated from the ground up by Xiaomi
– 20 Mi Ecosystem companies have launched products and won 28 international design awards to date
– Some Mi Ecosystem data: Zhimi ships over 1M air purifiers annually; Zimi has sold 47M power banks to date; Huami has sold over 18.5M Mi Bands
– 7 Mi Ecosystem companies have annual sales of over RMB 100M, while two have reached annual sales of over RMB 1 Billion
– 4 of Mi Ecosystem companies are already unicorns